I personally think "black eyes" just seems more supernatural sounding, more "horrific" for someone to witness. Of course a spooky child would have black eyes, why not? Makes sense in the movies.
Not only that, but it's a common theme among folklore for an unearthly being to possess something black or to actually be black, Black Shuck, men/women in black, Beast of Bodmin, etc etc.
When people claim to see something supernatural, it's eyes are almost always either black or red, same as in the movies. Oddly, the Village of the Damned actually has children with white eyes, which isn't nearly as obviously supernatural when being spoken about over a few whiskies.
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