There are echoes of the 1970s, where a US auto industry with a set of gas-guzzling vehicles was completely unprepared for a shift in customer demand to smaller, more fuel efficient vehicles. I think that Ford at the very least will be better placed this time around.
The increase in globalisation and global standards means that it will be less difficult to re-introduce other models than 45 years ago (GM OTOH would have greater challenges). I also think that there have been major advances in fuel efficient engines so that the US could still have enormous vehicles but that they won't be as woefully inefficient.
|