Originally Posted by
SuburbanTurkey
Ford is in a tough spot. They make popular trucks and large vehicles, but the small vehicle market is hard to enter.
Not just popular trucks, really good ones. I compared the Tundra to the F-150 because I was planning on keeping the truck for some time. Frankly, the Ford was just better in almost every measure and comparable when it came to reliability and resale.
As you point out, they are not as successful in the small car game. I looked at the Focus ST before I realized I would need a truck and it was designed for a teenager. It felt more like a game console than a vehicle. Really, I was considering a GTI even though I had been burned previously by VW's idea of reliability.