Originally Posted by
TomB
A couple things to bear in mind is that Ford's range of what it calls SUVs and crossovers goes down to pretty small. Take the EcoSport, which is pretty small. And they are keeping a "crossover version" of the Focus, which probably means one of the hatchback versions which will fill the next size class down.
The way I interpret this, they believe that their smaller to mid-size SUVs cover the same market as the larger to mid-size sedans. They are the same size and get similar mileage. It's not the size/class/price market they appear to be leaving, just the sedan as a form factor.
As for the small fiesta...they will likely come out with something to replace it at some point. It may have done well in Europe, but when I think of a Fiesta I think of the tiny boxy thing from the 80s that looked like a smaller imitation of a Chevy Chevette.
I think small cars are somewhat looked down upon in the USA? Or perhaps they just used to be.
I've owned at least three Fiestas and they've all been ace (Although the first one was an ancient MK I that, I realise now, was mostly made of tin.) There are constant rumours of Ford making an RS Fiesta. If they ever do I will make very unwise financial decisions in order to be able to own one.