Thread: RIP Holden
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Old 17th February 2020, 01:47 PM   #19
Mike!
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Originally Posted by smartcooky View Post
Well, they actually did exactly that in South Africa with the model I had that I mentioned earlier

https://en.wikipedia.org/wiki/Holden..._(South_Africa)

https://upload.wikimedia.org/wikiped...6988938%29.jpg
A 1970 Holden HT Ute assembled in South Africa and
rebadged as a Chevrolet El Camino utility
Which is odd in and of itself, since in 1970, Chevrolet was making the El Camino in the U.S. as well, albeit an entirely different platform (Chevy Chevelle based).
Trying to sell the Holden Ute as an El Camino while they were trying to sell Monaro's as GTO's would have been brilliant and likely boosted GTO sales as well as have guys lined up at Chevy dealers with cash in hand all day long. But no, some bonehead said it'd be a Pontiac, and the U.S. auto enthusiast market collectively scratched it's head and said, "What?"...
In the end, it didn't happen and the genius leadership decided to kill off the brand that invented the muscle car instead. And now they're going to kill off the last of the Down Under V-8's? Figures.
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Last edited by Mike!; 17th February 2020 at 01:51 PM.
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