The issue that the Board ultimately have to decide is whether the notified advertising is contrary to Article 18 of the ICC Rules. Article 18 applies according to the article's first piece for such a marketing communication addressed to persons who are minors, ie below 18 years. The Board notes that the advertisement shows a model who is a young woman. The woman, however, is reportedly 21 years old and does not provide the impression of being younger. The advertisement as such is, according to Board's opinion, not designed in such a way that it specifically targets children and adolescents under 18 years. Article 18 does not apply to advertising, which means that advertising does not infringe Article 18 of the ICC Rules.