jeremyp
Philosopher
Not really. Advertisers care about the return on their investment. This is the ironic thing: the number of bots doesn't matter.Advertisers care too. Which impacts shareholders as well.
Advertisers pay Twitter a certain amount and then they see people coming from Twitter to buy their products. They can measure the effectiveness of advertising on Twitter without knowing anything about how many Twitter users are really bots. If a company says "we'll buy an ad on Twitter for $1,000 and we will consider it successful if we make $100k of sales". If they make the target, it doesn't matter if 10 bots, 1,000 bots or a trillion bots were served the advert, it's a success.