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Old 14th March 2010, 09:18 AM   #1
Undesired Walrus
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Change that works for you: Building a fairer Britain

http://news.bbc.co.uk/1/hi/uk_politics/8564335.stm

Have the Liberal Democrats become the rather too Liberal Democrats and started snorting lines off fellow activists naked backs at LD HQ?

What the hell kind of campaign slogan is that? Is it supposed to be clever that they have amalgamated the Tories (Year for Change) and Labour's (A future fair for all) campaign slogans? What does it even mean?

Other than being one hell of a mouthful, the slogan's layout bears a striking resemblence to 'I can't believe its not butter'.
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Old 15th March 2010, 02:09 AM   #2
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That and "Change You Can Believe In" but not as pithy. I agree it's not much of a slogan. Too long, for one thing.

Where exactly do the Lib-Dems fit in relative to Labour and the Tories?
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Old 15th March 2010, 02:13 AM   #3
brodski
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Originally Posted by Puppycow View Post
That and "Change You Can Believe In" but not as pithy. I agree it's not much of a slogan. Too long, for one thing.

Where exactly do the Lib-Dems fit in relative to Labour and the Tories?
In theory they are somewhere in the middle, but they sometimeas come off as the most leftwing party, but given that they have no hope in hell of ever getting power their elected members and candidates tend to say whatever they like regardless of actual party policy.
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Old 15th March 2010, 04:19 AM   #4
Dave Rogers
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Originally Posted by Undesired Walrus View Post
What the hell kind of campaign slogan is that? Is it supposed to be clever that they have amalgamated the Tories (Year for Change) and Labour's (A future fair for all) campaign slogans? What does it even mean?
In part, the criticism from Labour and Conservative is the classic example of politics being the denigration of other people's good ideas. One of the most risible tendencies in the recent years of the Labour and Conservative parties' battle for the same centre-right political ground is that they have had to attack each other's policies despite the fact that they are effectively indistinguishable, so a lot of the time their only complaint has been "They copied that from us!"

As to content, it looks like no more than a statement of defaults; a non-incumbent party is, almost by definition, calling for change, and even the BNP would at least attempt to claim that its policies are somehow fair. It seems to me rather a non-slogan. But, let's face it, we all know - even those of us who will probably vote for them - that the Liberal Democrats will once again be a poor third place and largely irrelevant to the running of the country, and a good or bad slogan isn't going to make a lot of difference either way.

Dave
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