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Old 5th April 2017, 09:06 PM   #1
Skeptic Ginger
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Somebody didn't use the right focus group: Kendall Jenner Pepsi ad kerfuffle

Wired: Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet

All you have to do is not be blonde and you are in! Rich, born with the silver spoon, income based on fashion and fame, no problem, take off that blonde wig and you are one of the real people.
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Old 6th April 2017, 02:02 AM   #2
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And dumps the wig on a black skivvie without so much as a thank you around 1.40.
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Old 6th April 2017, 02:56 AM   #3
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Finding it hard to get worked up over this. Sure, it's crass and overblown and self-indulgent and conceited, but then what big-budget advertising trying to sell a product as a philosophy isn't? It's basically this for the selfie-generation:

YouTube Video This video is not hosted by the ISF. The ISF can not be held responsible for the suitability or legality of this material. By clicking the link below you agree to view content from an external website.
I AGREE


The only thing more ridiculous than the advert itself are some of the reactions to it, especially people claiming that something that clearly has more of the trappings of a peace/anti-war demo is somehow as "appropriation" of BLM or recent anti-Trump protests.

It's not just Pepsi who need to stop being up their own arse.
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Old 6th April 2017, 02:57 AM   #4
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Who honestly gives a ******... when are people going to get it that the twitterverse doesn't actually represent society or thinking people?
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Old 6th April 2017, 03:15 AM   #5
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Originally Posted by Joey McGee View Post
Who honestly gives a ******... when are people going to get it that the twitterverse doesn't actually represent society or thinking people?

Percentage the global population that uses Twitter: 3.9%. (according to this)


Unfortunately the 0.9% seems journalists (or, possibly "journalists") who've realised they don't actually have to work for a living if they delude themselves into thinking that Twitter represents the whole world. The population of twitter is the very definition of a self selecting group.
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Old 6th April 2017, 03:26 AM   #6
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This one I don't get. I heard about Pepsi pulling the ad but not why. So I tracked the ad down and watched it, expecting some obviously outrageous thing. Didn't spot it.

I think I have to turn in my "in touch with the mainstream" card. It's one thing to disagree, but here I find myself unable to even understand the issue. Makes me feel old.
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Old 6th April 2017, 03:53 AM   #7
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Originally Posted by marplots View Post
This one I don't get. I heard about Pepsi pulling the ad but not why. So I tracked the ad down and watched it, expecting some obviously outrageous thing. Didn't spot it.

I think I have to turn in my "in touch with the mainstream" card. It's one thing to disagree, but here I find myself unable to even understand the issue. Makes me feel old.
BBC News: Pepsi pulls Kendall Jenner advert amid outcry

"But within minutes of its launch, observers said it trivialised protests in cities like Baltimore, Maryland, and Ferguson, Missouri, that followed the police killing of black men."

Yeah, because they're the only sort of protests that ever take place!

The BBC piece even highlights the claim that Jenner handing a can of Pepsi to a short-sleeved shirted cop in a baseball cap somehow "drew comparisons with Ieshia Evans who faced police in Baton Rouge." Yeah, Ieshia Evans faced police wearing full Judge Dredd riot gear as they arrested her, therefore not in any way being comparable to what Jenner is depicted doing.

If anything, what the advert shows is a commercialised version of the old hippy flower-in-the-gun-barrel protest from the 1960s.

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Old 6th April 2017, 03:58 AM   #8
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That anyone can imagine a dull brown liquid represents a 'life style', fills me with endless mirth.
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Old 6th April 2017, 04:08 AM   #9
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Originally Posted by Information Analyst View Post
BBC News: Pepsi pulls Kendall Jenner advert amid outcry

"But within minutes of its launch, observers said it trivialised protests in cities like Baltimore, Maryland, and Ferguson, Missouri, that followed the police killing of black men."

Yeah, because they're the only sort of protests that ever take place! The BBC piece even highlights the claim that Jenner handing a can of Pepsi to a short-sleeved shirted cop in a baseball cap somehow "drew comparisons with Ieshia Evans who faced police in Baton Rouge." Yeah, Ieshia Evans faced police wearing full Judge Dredd riot gear as they arrested her, thefore not in any way being comparable to what Jenner is depicted doing. If anything, wghat the advert shows is a commercialised version of the old hippy flower-in-the-gun-barrel from the 1960s.
The greened and embiggened covers it nicely!!!!
This!!!!!
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Old 6th April 2017, 04:09 AM   #10
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Of all the colours you could have picked. My eyes hurt.
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Old 6th April 2017, 04:14 AM   #11
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Originally Posted by Vixen View Post
That anyone can imagine that a dull brown liquid represents a 'life style', fills me with endless mirth.
That's what advertisers are paid to do (the first part above).......... A "new" style car also. Even clothes with someone's name that is not that of the person wearing them and shoes that are vastly overpriced and made for under 5.00 a pair in sweat shops/child labor centers in much of the third world's countries!!!!
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Old 6th April 2017, 04:26 AM   #12
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Originally Posted by fuelair View Post
That's what advertisers are paid to do (the first part above).......... A "new" style car also. Even clothes with someone's name that is not that of the person wearing them and shoes that are vastly overpriced and made for under 5.00 a pair in sweat shops/child labor centers in much of the third world's countries!!!!
It boggles my mind that Coca-Cola's profit is greater than the GDP of some Third World countries, and could pay off Mexico's debt. Do read Mark Thomas' book on this topic.

Cola is basically just water coloured with caramel and flavoured with kola nuts.

What sells is the highly branded tin. It is a joke. I have a friend who collects Coca-Cola memorabilia.
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Old 6th April 2017, 05:09 AM   #13
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News flash! Pepsi commercials are stupid. Except for any that feature Ray Charles, they were all dumb as ****.
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Old 6th April 2017, 05:15 AM   #14
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Originally Posted by Joey McGee View Post
Who honestly gives a ******... when are people going to get it that the twitterverse doesn't actually represent society or thinking people?
With an attitude like that, we'd all be drinking New Coke!
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Old 6th April 2017, 05:17 AM   #15
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Originally Posted by Vixen View Post
That anyone can imagine a dull brown liquid represents a 'life style', fills me with endless mirth.
Wait... you don't mean coffee, do you?!
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Old 6th April 2017, 05:23 AM   #16
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Originally Posted by Skeptic Ginger View Post
Wired: Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet

All you have to do is not be blonde and you are in! Rich, born with the silver spoon, income based on fashion and fame, no problem, take off that blonde wig and you are one of the real people.
Talk about people getting worked up over nothing.
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Old 6th April 2017, 05:35 AM   #17
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Originally Posted by Argumemnon View Post
Talk about people getting worked up over nothing.
Thanks, I will. In fact, everyone here will.
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Old 6th April 2017, 06:54 AM   #18
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Well, it could be worse...

Quote:
The skin care brand Nivea set off a controversy this week with an ad featuring the phrase “White is purity,” again finding itself accused of racial insensitivity over a campaign that seemed to be embraced by white supremacists.
What makes this especially hilarious is that the company that owns the Nivea brand is based in Germany.

To paraphrase a comment I made a few years ago concerning a questionable "romance" novel, "Who thought - with Germany's history (especially the 1933 - 1945 period) - that using this slogan was a good idea?!?"
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Old 6th April 2017, 07:35 AM   #19
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Originally Posted by Information Analyst View Post
If anything, what the advert shows is a commercialised version of the old hippy flower-in-the-gun-barrel protest from the 1960s.
That may be what they were trying to suggest, but things are going to tend to be interpreted in the context of current events rather than things that happened 50 years ago.

Even if that was what they were trying to do, it doesn't seem a whole lot less insulting to take that imagery and replace "Get out of Vietnam" with "Join the conversation".
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Old 6th April 2017, 07:36 AM   #20
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Originally Posted by carlvs View Post
Well, it could be worse...



What makes this especially hilarious is that the company that owns the Nivea brand is based in Germany.

To paraphrase a comment I made a few years ago concerning a questionable "romance" novel, "Who thought - with Germany's history (especially the 1933 - 1945 period) - that using this slogan was a good idea?!?"
Didn't even black-skinned cultures use white as a symbol of purity? Seems pretty timeless to me. And lest we forget, white skin isn't actually white.
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Old 6th April 2017, 07:56 AM   #21
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I think this is one of those issues where "Criticism of outrage" is outpacing actual outrage by quite a lot. See also: People "outraged" by people wishing a Merry Christmas.

In any case, I think this is mostly people laughing at the ad for how tone deaf it is.
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Old 6th April 2017, 08:07 AM   #22
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Originally Posted by marplots View Post
Wait... you don't mean coffee, do you?!
Not a beer drinker either, then
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Old 6th April 2017, 08:48 AM   #23
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I've seen the commercial. I thought the image was based on this photo, not the more recent protests.
Attached Images
File Type: jpg flower_power_demonstrator.jpg (70.5 KB, 13 views)
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Old 6th April 2017, 09:07 AM   #24
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Originally Posted by marplots View Post
This one I don't get. I heard about Pepsi pulling the ad but not why. So I tracked the ad down and watched it, expecting some obviously outrageous thing. Didn't spot it.

I think I have to turn in my "in touch with the mainstream" card. It's one thing to disagree, but here I find myself unable to even understand the issue. Makes me feel old.
Seriously, the commercial portrays a peaceful march, with Love and Peace signs, not a protest or demonstration against anything. Random Kardashian gives a soda to cop standing still. Peaceful march is peaceful. What's to take offense about?
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Old 6th April 2017, 10:32 AM   #25
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A one percenter offers up a soda?
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Old 6th April 2017, 02:32 PM   #26
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Telling people that the world cares what they think is like telling people that there is a life after death, everyone just wants to feel smart about themselves for showing other people how smart they think your tweet is. I can recognize humor and intelligence, therefore, I must be funny and smart... It's so ********** up and weird...
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Old 6th April 2017, 02:56 PM   #27
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Originally Posted by marplots View Post
This one I don't get. I heard about Pepsi pulling the ad but not why. So I tracked the ad down and watched it, expecting some obviously outrageous thing. Didn't spot it.

I think I have to turn in my "in touch with the mainstream" card. It's one thing to disagree, but here I find myself unable to even understand the issue. Makes me feel old.

Well...the only real protesting going on in the US at the moment is against Trump, "so obviously they're validating protesting Trump" and by the way, when going out for your fun outings, drink some Pepsi, and here's an overpaid Kardashian do-nothing whom you worship when sitting around at home not protesting, so vapid are your lives and compartmentalized what you consider thought that you don't see the contradiction.


Why don't they do a Pepsi commercial with people going out and getting jobs, or not nominating twin septuagenarian power mongers so we don't get into this problem in the first place.
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Old 6th April 2017, 03:31 PM   #28
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1. Who cares about Kendall Jenner?
2. Who drinks Pepsi?
3. Who watches commercials?
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Old 6th April 2017, 04:13 PM   #29
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Originally Posted by TragicMonkey View Post
1. Who cares about Kendall Jenner?
2. Who drinks Pepsi?
3. Who watches commercials?
Nobody.
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Old 6th April 2017, 04:36 PM   #30
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I keep being amazed at the things people get totally outraged by. You'd think I would get used to it.
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Old 6th April 2017, 04:37 PM   #31
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Originally Posted by TragicMonkey View Post
1. Who cares about Kendall Jenner?
2. Who drinks Pepsi?
3. Who watches commercials?
1. Who is Kendall Jenner?
2. What is Pepsi?
3. What are commercials?
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Old 6th April 2017, 04:52 PM   #32
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I loved it!

I mean the ad, and the outrage surrounding the ad. "Tone deaf"? Our whole society is tone deaf to anyone outside of the particular bubble they happen to be in.

I really thought this was a classic Pepsi ad, of the sort they have been running for as long as I can remember, which goes back to "Come alive. You're in the Pepsi generation."


I suppose the outrage is based on the fact that the message is fairly clear. It's the sort of ad that says, "We don't take you very seriously, but we will gladly take your money for our fizzy sugar water. By the way, this is a very pretty girl and we want you to think about her when you think about our brand of sugary water."
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Old 6th April 2017, 05:24 PM   #33
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From the OP...

Originally Posted by Wired
Within 48 hours the video got nearly 1.6 million views on YouTube (five times as many downvotes as upvotes), and Twitter and Facebook lit up with people pointing out just how gauche the whole thing was...

It was one of the few times the internet ever agreed on anything.
No, there was no agreement. You said it yourself that there were "upvotes". The internet will never agree on anything ever. Wired is a liar.
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Old 6th April 2017, 06:38 PM   #34
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Originally Posted by I Am The Scum View Post
I think this is one of those issues where "Criticism of outrage" is outpacing actual outrage by quite a lot. See also: People "outraged" by people wishing a Merry Christmas.

In any case, I think this is mostly people laughing at the ad for how tone deaf it is.
No, I saw quite a bit of anger mixed in with the mockery - if anything, mockery is usually how "black Twitter" expresses anger best. But when MLK Jr's daughter starts to weigh in, well, it's probably best to give up.

(And I say that regardless of my feelings on how they hoard MLK Jr's legacy - yes, he didn't leave them much, but still...)
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Old 6th April 2017, 10:12 PM   #35
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Originally Posted by TragicMonkey View Post
1. Who cares about Kendall Jenner?
2. Who drinks Pepsi?
3. Who watches commercials?
Morons?
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Old 6th April 2017, 10:31 PM   #36
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Originally Posted by TX50 View Post
Not a beer drinker either, then
Beer isn't dull brown (except for Coopers Sparkling Ale)
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Old 7th April 2017, 02:41 AM   #37
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Originally Posted by TragicMonkey View Post
1. Who cares about Kendall Jenner?
Not me.

Quote:
2. Who drinks Pepsi?
My preferred choice is Pepsi Max (UK formulation).

Quote:
3. Who watches commercials?
Only during the minority of my TV viewing (majority is BBC), but even then we get less of them, and occasionally some can be quite good:

YouTube Video This video is not hosted by the ISF. The ISF can not be held responsible for the suitability or legality of this material. By clicking the link below you agree to view content from an external website.
I AGREE


[This particulary resonantes for me, as my great-great-grandfather was killed in 1915 during the horse-drawn launch of an RNLI lifeboat (he was one of the horsemen), as at 0:41.]

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Old 7th April 2017, 11:59 AM   #38
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Originally Posted by Joey McGee View Post
News flash! Pepsi commercials are stupid. Except for any that feature Ray Charles, they were all dumb as ****.
Guess why Coke trumps Pepsi!!! Tastes better (though the taste is not as stong in most Coke these days - possibly cost cutting) than Pepsi.
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Old 7th April 2017, 01:11 PM   #39
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No comment. OK I'll comment. Coke seems to be more frothy and coat the inside of your mouth more with foam. Taste... mostly subjective the boffins have shown us we can't argue about that crap anymore with any self-respect, but I'm detecting more husky notes of kola...


Who ****in cares? What percentage do the jews hold of each company that's what should guide your decision

You buy the crap we own the factory

RIP Don Rickles
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Old 7th April 2017, 06:25 PM   #40
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Celebrities prefer Coke
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