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#1 |
Philosopher
Join Date: Jul 2009
Location: Besźel or Ul Qoma - not sure...
Posts: 8,822
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New Gillette advert enrages subset of customer base
BBC News: Gillette faces backlash and boycott over '#MeToo advert'
"A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable". Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them. The ad has been watched more than 2 million times on YouTube in 48 hours. It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time. Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda". "In less than two minutes you managed to alienate your biggest sales group for your products. Well done," wrote one angry viewer." One would think that razor users would chose their product on the basis of effectiveness, not ideology, but there you go... Potential conflicts of interest: None - I use an electric shaver. |
Last edited by Information Analyst; 15th January 2019 at 01:46 PM. Reason: Worked out how to do it myself. Yay! |
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#2 |
Embarrasingly illiterate
Join Date: Sep 2006
Posts: 14,605
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Pretty dumb tbf
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I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000 |
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#3 |
Straussian
Join Date: May 2002
Location: Los Angeles
Posts: 12,588
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The people complaining are like the feminists they criticize: casting themselves as victims.
One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the ****? Is it true that men tend to be more violent than (say) women? Yes. Is it true that the vast majority of rapes are committed by men? Yes. Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine. The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say. Get a ******* grip. |
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April 13th, 2018: Ranb: I can't think of anything useful you contributed to a thread in the last few years. |
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#4 |
Muse
Join Date: Mar 2018
Posts: 648
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Maybe they're going the route of 'there ain't no such thing as bad publicity'.
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#5 |
Thinker
Join Date: Oct 2006
Posts: 245
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#6 |
![]() Join Date: Jun 2004
Location: Monkey
Posts: 47,418
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It's for a new Gillette line: Razor For Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very Sensitive Skin.
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You added nothing to that conversation, Barbara. |
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#7 |
Straussian
Join Date: May 2002
Location: Los Angeles
Posts: 12,588
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Companies have gone with aspirational branding for decades. It takes a special kind of insecurity to complain about wanting to be better.
Typical razor commercials have a guy who is 90% jaw, an insanely muscular physique (with nipples that can cut glass). I have no idea what the **** that has to do with shaving (unless they're trying to get you to shave your chest). But telling us to be more considerate of others -- that's a bridge too far. What a bunch of ********. |
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April 13th, 2018: Ranb: I can't think of anything useful you contributed to a thread in the last few years. |
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#8 |
Muse
Join Date: Mar 2018
Posts: 648
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#9 |
Embarrasingly illiterate
Join Date: Sep 2006
Posts: 14,605
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Is it true that a we don't need a global razor company being preachy? Yes
Is it true that the ad was always go to offend a majority of dudes? Yes It was always going to get people in a lather ...... It cuts deep ........ The ads a blunt instrument ............. Think it will turn out alright for them, but it was a close shave......... Boomtish!!! (My DVD of greatest hits is available) |
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I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000 |
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#10 |
Great minds think...
Join Date: Dec 2011
Location: North Dakota
Posts: 4,853
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"All acts performed in the world begin in the imagination."--Barbara Grizzuti Harrison “There are times when the mind is dealt such a blow it hides itself in insanity. While this may not seem beneficial, it is. There are times when reality is nothing but pain, and to escape that pain the mind must leave reality behind.” - Patrick Rothfuss |
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#11 |
Illuminator
Join Date: Aug 2007
Posts: 3,884
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#12 |
Illuminator
Join Date: May 2004
Location: Cole Valley, CA
Posts: 3,613
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I always look to the marketing departments of large personal care products corporations for moral guidance.
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I drink to the general joy o' th' whole table. --William Shakespeare |
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#13 |
Philosopher
Join Date: Dec 2008
Posts: 6,604
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Just like Nike's Colin Kaepernick ad, these folks know their audience - this is designed to appeal to a specific group (it's women that buy these household items disproportionally, remember, and I've seen plenty say that they're buying Gillette from here on out - as well as quite a few men), and to enrage another group that they don't care for. If you see a few shots of guys being jerks - and then a bunch of guys breaking up fights, taking care of their daughters, and the notably effeminate *checks commercial* Terry Crews testifying in congress, and your reaction is sputtering anger...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. We've seen these freakouts with Nike and Keurig, didn't amount to much either time.
Why should it be different this time? And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form. Me? I'll stick to the double-edge razor, those 12-blade contraptions give me razor bumps. And yeah, electric if I don't have time for that. |
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#14 |
Penultimate Amazing
Join Date: Sep 2001
Posts: 17,704
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The original Mach III is the only razor I have ever used in my life that does not do bad things. I can't even use the next generation Mach IIIs - they hurt me.
Before the Mach III came out, I described myself as shaving impaired. I couldn't shave without major blood (my wife still laughs at how I cut my ear shaving....). Since the Mach III? All is good. |
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"As your friend, I have to be honest with you: I don't care about you or your problems" - Gidget, Secret Life of Pets |
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#15 |
Embarrasingly illiterate
Join Date: Sep 2006
Posts: 14,605
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__________________
I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000 |
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#16 |
Graduate Poster
Join Date: Nov 2017
Posts: 1,524
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I get an entire month out of 1 Gillette Fusion. $30 for a 12 pack on Amazon for a year. I don't exactly like it when huge conglomerate for-profit manufacturers try to make it look like they care about <insert social issue>. OTOH I don't really care.
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#17 |
Meandering fecklessly
Join Date: Dec 2008
Posts: 8,115
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Hahahaha! Have never heard that one before. Love it! I will say, however, that around here there are often dogs (especially big ones) which will angrily bark at their own echo.
Quote:
It's all about the bucks, after all. |
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#18 |
![]() Join Date: Jun 2004
Location: Monkey
Posts: 47,418
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The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.
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You added nothing to that conversation, Barbara. |
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#19 |
Observer of Phenomena
Join Date: Feb 2005
Location: Location, Location
Posts: 60,381
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Annoying privileged man-children on the Internet? Priceless.
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#20 |
Professional Nemesis for Hire
Join Date: Jun 2009
Location: Not where I should be.
Posts: 5,846
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A baby smoking? That's child abuse - UncaYimmy Your avatar really cracked me up the first hundred or so times I saw it...Now, it gets on my nerves.. - Skeptical Greg ![]() |
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#21 |
"más divertido"
Join Date: Jul 2009
Posts: 19,299
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Here's a working link to the BBC story.
https://www.bbc.com/news/newsbeat-46874617 on edit - apparently youtube has had a "dislike" button for like 9 years and I have never noticed. |
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#22 | |||
Illuminator
Join Date: Dec 2013
Posts: 3,902
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Only for the hardest of men ...
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#23 |
Penultimate Amazing
Join Date: Nov 2003
Location: The Great Northwet
Posts: 20,051
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Women shave about eight times the area anyhow. Who needs men?
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Cum catapultae proscribeantur tum soli proscripti catapultas habeant. |
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#24 |
Philosopher
Join Date: Jan 2003
Posts: 5,067
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Ya, Gillette - leading the fight against the masculine male, champions in the fight against misogyny....... Gillette razors for women ![]() Gillette's women's razors are not only sexist but they're also more expensive than the male versions. Nice going Gillette! |
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Franklin understands certain kickbacks you obtain unfairly are legal liabilities; however, a risky deed's almost never detrimental despite extra external pressures. |
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#25 |
Embarrasingly illiterate
Join Date: Sep 2006
Posts: 14,605
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__________________
I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000 |
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#26 |
Graduate Poster
Join Date: Nov 2017
Posts: 1,524
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#27 |
Philosopher
Join Date: Dec 2006
Posts: 8,431
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"I don't think I'm getting the most out of my computer. I turn it on... and use it as a light." - Harry Hill |
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#28 |
Embarrasingly illiterate
Join Date: Sep 2006
Posts: 14,605
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__________________
I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000 |
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#29 |
Philosopher
Join Date: Jul 2009
Location: Besźel or Ul Qoma - not sure...
Posts: 8,822
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#30 |
Philosopher
Join Date: Jul 2009
Location: Besźel or Ul Qoma - not sure...
Posts: 8,822
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#31 |
Penultimate Amazing
Join Date: Aug 2001
Posts: 19,267
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The push toward "manliness" is cutting directly into their bottom line. If guys grow and keep beards, they won't use razors as much. Oh, and if they can convince guys to shave other body parts, more sales!!!
Razors and toothbrushes are big business -- I'm often surprised at how much advertising goes into those products. I've never liked anything but the Gillette Atra for years -- simply two blades that do the job. |
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Science is self-correcting. Woo is self-contradicting. |
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#32 |
Graduate Poster
Join Date: Nov 2017
Posts: 1,524
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I mean Gillette did come up with the disposable razor, and then an ad campaign in the early 20th century that was basically underarm hair is gross.
https://www.bustle.com/articles/1370...airless-photos |
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#33 |
Graduate Poster
Join Date: Dec 2013
Posts: 1,069
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Hm, I thought it was a nice ad.
Don't see what the fuss is about. Showing men standing up to sexual assault and bullying is a negative? Mmmkay. I mean it's a little tacky to try and sell razors by latching on to the MeToo thing, but I don't think that's what the fuss is about. |
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#34 |
Gentleman of leisure
Tagger
Join Date: May 2005
Location: Flying around in the sky
Posts: 24,320
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Actually organisations have been discussing social issues for years. This is one example of what I mean. In Australia we had a SSM debate and several organisations let their views be known. Or an organisation runs an ad that displays stereotypical role models. All shape society.
Organisations are part of society. They should influence what goes on in society. Hopefully for the better. In short I believe that the Gillette ad is good in that it is promoting a good role model for men. Those that do not like the ad are in danger of supporting poor role models. Comment on YouTube I agree with
Quote:
Edit2 Another example of an organisation attempting to chance society. I guess they succeeded. |
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This signature is for rent. |
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#35 |
Hyperthetical
Join Date: Nov 2006
Location: A pocket paradise between the sewage treatment plant and the railroad
Posts: 14,509
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If Gillette's sponsorship of the New England Patriots hasn't resulted in massive boycotts, I don't think this will either.
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A zømbie once bit my sister... |
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#36 |
Rotten to the Core
Join Date: Mar 2008
Posts: 18,909
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Dollar Shave Club y'all
That is the best men can get at putting the least amount of effort into something trivial |
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All You Need Is Love. |
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#37 |
Misanthrope of the Mountains
Join Date: Mar 2007
Posts: 23,703
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I like the ad and I've spent the last 24 hours screaming at anyone I find on social media that has issues with it. I unapologetically call them rapists until they block me. Because, seriously, if you have an issue with this advert you are a freaking rapist and no one will ever talk me out of that stance.
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"Because WE ARE IGNORANT OF 911 FACTS, WE DEMAND PROOF" -- Douglas Herman on Rense.com
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#38 |
![]() Join Date: Jun 2004
Location: Monkey
Posts: 47,418
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__________________
You added nothing to that conversation, Barbara. |
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#39 |
Great minds think...
Join Date: Dec 2011
Location: North Dakota
Posts: 4,853
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__________________
"All acts performed in the world begin in the imagination."--Barbara Grizzuti Harrison “There are times when the mind is dealt such a blow it hides itself in insanity. While this may not seem beneficial, it is. There are times when reality is nothing but pain, and to escape that pain the mind must leave reality behind.” - Patrick Rothfuss |
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#40 |
Illuminator
Join Date: Sep 2007
Location: Canada
Posts: 3,411
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