New Gillette advert enrages subset of customer base

Information Analyst · 15th January 2019, 01:43 PM

BBC News: Gillette faces backlash and boycott over '#MeToo advert'

"A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.

The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be".

The company says it wants men to hold each other "accountable".

Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them.

The ad has been watched more than 2 million times on YouTube in 48 hours.

It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time.

Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda".

"In less than two minutes you managed to alienate your biggest sales group for your products. Well done," wrote one angry viewer."

One would think that razor users would chose their product on the basis of effectiveness, not ideology, but there you go...

Potential conflicts of interest: None - I use an electric shaver.

cullennz · 15th January 2019, 01:44 PM

Pretty dumb tbf

Cain · 15th January 2019, 02:02 PM

The people complaining are like the feminists they criticize: casting themselves as victims.

One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the ****?

Is it true that men tend to be more violent than (say) women? Yes.
Is it true that the vast majority of rapes are committed by men? Yes.

Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine.

The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say.

Get a ******* grip.

Diablo · 15th January 2019, 02:07 PM

Maybe they're going the route of 'there ain't no such thing as bad publicity'.

Stankeye · 15th January 2019, 02:12 PM

Originally Posted by Cain

The people complaining are like the feminists they criticize: casting themselves as victims.

One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the ****?

Is it true that men tend to be more violent than (say) women? Yes.
Is it true that the vast majority of rapes are committed by men? Yes.

Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine.

The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say.

Get a ******* grip.

Of course. Everyone misses church sermons so why not do them via adverts?

TragicMonkey · 15th January 2019, 02:18 PM

It's for a new Gillette line: Razor For Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very Sensitive Skin.

Cain · 15th January 2019, 02:19 PM

Originally Posted by Stankeye

Of course. Everyone misses church sermons so why not do them via adverts?

Companies have gone with aspirational branding for decades. It takes a special kind of insecurity to complain about wanting to be better.

Typical razor commercials have a guy who is 90% jaw, an insanely muscular physique (with nipples that can cut glass). I have no idea what the **** that has to do with shaving (unless they're trying to get you to shave your chest). But telling us to be more considerate of others -- that's a bridge too far. What a bunch of ********.

Diablo · 15th January 2019, 02:21 PM

Originally Posted by TragicMonkey

It's for a new Gillette line: Razor For Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very Sensitive Skin.

You're 2 Very's short

cullennz · 15th January 2019, 02:27 PM

Originally Posted by Cain

The people complaining are like the feminists they criticize: casting themselves as victims.

One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the ****?

Is it true that men tend to be more violent than (say) women? Yes.
Is it true that the vast majority of rapes are committed by men? Yes.

Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine.

The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say.

Get a ******* grip.

Is it true that a we don't need a global razor company being preachy? Yes

Is it true that the ad was always go to offend a majority of dudes? Yes

It was always going to get people in a lather ......

It cuts deep ........

The ads a blunt instrument .............

Think it will turn out alright for them, but it was a close shave.........

Boomtish!!! (My DVD of greatest hits is available)

plague311 · 15th January 2019, 02:30 PM

Originally Posted by Cain

Companies have gone with aspirational branding for decades. It takes a special kind of insecurity to complain about wanting to be better.

Typical razor commercials have a guy who is 90% jaw, an insanely muscular physique (with nipples that can cut glass). I have no idea what the **** that has to do with shaving (unless they're trying to get you to shave your chest). But telling us to be more considerate of others -- that's a bridge too far. What a bunch of ********.

I couldn't agree more.

Nonetheless, comparing a 20-30 clip to a church sermon is ridiculous. If you don't like it just don't watch it.

phunk · 15th January 2019, 02:34 PM

Originally Posted by cullennz

Is it true that the ad was always go to offend a majority of dudes? Yes

Is that true though? It's the internet we're talking about, 1% can be loud and whiny but that doesn't make it a majority.

sir drinks-a-lot · 15th January 2019, 02:34 PM

I always look to the marketing departments of large personal care products corporations for moral guidance.

Mumbles · 15th January 2019, 02:35 PM

Just like Nike's Colin Kaepernick ad, these folks know their audience - this is designed to appeal to a specific group (it's women that buy these household items disproportionally, remember, and I've seen plenty say that they're buying Gillette from here on out - as well as quite a few men), and to enrage another group that they don't care for. If you see a few shots of guys being jerks - and then a bunch of guys breaking up fights, taking care of their daughters, and the notably effeminate *checks commercial* Terry Crews testifying in congress, and your reaction is sputtering anger...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. We've seen these freakouts with Nike and Keurig, didn't amount to much either time.
Why should it be different this time?

And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form.

Me? I'll stick to the double-edge razor, those 12-blade contraptions give me razor bumps. And yeah, electric if I don't have time for that.

pgwenthold · 15th January 2019, 02:43 PM

Originally Posted by Mumbles

Just like Nike's Colin Kaepernick ad, these folks know their audience - this is designed to appeal to a specific group (it's women that buy these household items disproportionally, remember, and I've seen plenty say that they're buying Gillette from here on out - as well as quite a few men), and to enrage another group that they don't care for. If you see a few shots of guys being jerks - and then a bunch of guys breaking up fights, taking care of their daughters, and the notably effeminate *checks commercial* Terry Crews testifying in congress, and your reaction is sputtering anger...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. We've seen these freakouts with Nike and Keurig, didn't amount to much either time.
Why should it be different this time?

And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form.

Me? I'll stick to the double-edge razor, those 12-blade contraptions give me razor bumps. And yeah, electric if I don't have time for that.

The original Mach III is the only razor I have ever used in my life that does not do bad things. I can't even use the next generation Mach IIIs - they hurt me.

Before the Mach III came out, I described myself as shaving impaired. I couldn't shave without major blood (my wife still laughs at how I cut my ear shaving....). Since the Mach III? All is good.

cullennz · 15th January 2019, 02:44 PM

Originally Posted by pgwenthold

The original Mach III is the only razor I have ever used in my life that does not do bad things. I can't even use the next generation Mach IIIs - they hurt me.

Before the Mach III came out, I described myself as shaving impaired. I couldn't shave without major blood (my wife still laughs at how I cut my ear shaving....). Since the Mach III? All is good.

Same as me pretty much.

Help going from foam to gel as well tbf

lobosrul5 · 15th January 2019, 02:56 PM

I get an entire month out of 1 Gillette Fusion. $30 for a 12 pack on Amazon for a year. I don't exactly like it when huge conglomerate for-profit manufacturers try to make it look like they care about <insert social issue>. OTOH I don't really care.

The Norseman · 15th January 2019, 02:59 PM

Originally Posted by Mumbles

...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit.

Hahahaha! Have never heard that one before. Love it! I will say, however, that around here there are often dogs (especially big ones) which will angrily bark at their own echo.

Quote:

And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form.

This is a bullseye. I was just watching yesterday a Many Peters Youtube video with his wife on just this topic; this is all engineered precisely to generate some real or imagined controversy all including a phony non-apology simply to get more money.

It's all about the bucks, after all.

TragicMonkey · 15th January 2019, 03:03 PM

The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.

arthwollipot · 15th January 2019, 03:12 PM

Annoying privileged man-children on the Internet? Priceless.

bluesjnr · 15th January 2019, 03:19 PM

Originally Posted by plague311

I couldn't agree more.

Nonetheless, comparing a 20-30 clip to a church sermon is ridiculous. If you don't like it just don't watch it.

How will I know if I don't like it if don't watch it?

carlitos · 15th January 2019, 03:24 PM

Originally Posted by Information Analyst

BBC News: Gillette faces backlash and boycott over '#MeToo advert'

Here's a working link to the BBC story.

https://www.bbc.com/news/newsbeat-46874617

on edit - apparently youtube has had a "dislike" button for like 9 years and I have never noticed.

Elagabalus · 15th January 2019, 03:24 PM

Originally Posted by Mumbles

... And yeah, electric if I don't have time for that.

Only for the hardest of men ...

YouTube Video This video is not hosted by the ISF. The ISF can not be held responsible for the suitability or legality of this material. By clicking the link below you agree to view content from an external website.

I AGREE

Goto 4:47 (I can't do it for you!)

Trebuchet · 15th January 2019, 03:25 PM

Women shave about eight times the area anyhow. Who needs men?

mgidm86 · 15th January 2019, 03:31 PM

Originally Posted by sir drinks-a-lot

I always look to the marketing departments of large personal care products corporations for moral guidance.

Ya, Gillette - leading the fight against the masculine male, champions in the fight against misogyny.......

Gillette razors for women

Gillette's women's razors are not only sexist but they're also more expensive than the male versions. Nice going Gillette!

cullennz · 15th January 2019, 03:38 PM

Originally Posted by TragicMonkey

The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.

I'm so manly I just have to look at my stubble in the mirror and it just falls off in awe and fear.

lobosrul5 · 15th January 2019, 03:38 PM

Originally Posted by mgidm86

Ya, Gillette - leading the fight against the masculine male, champions in the fight against misogyny.......

Gillette razors for women

Gillette's women's razors are not only sexist but they're also more expensive than the male versions. Nice going Gillette!

Why does market differentiation equate to misogyny? Your own link has an 18 pack for $12 BTW. Thats cheaper than men's razors.

baron · 15th January 2019, 03:38 PM

Originally Posted by Cain

The people complaining are like the feminists they criticize: casting themselves as victims.

One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the ****?

Is it true that men tend to be more violent than (say) women? Yes.
Is it true that the vast majority of rapes are committed by men? Yes.

Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine.

The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say.

Get a ******* grip.

Have people lost their mind? It's an advert for a ******* razor!!!

cullennz · 15th January 2019, 03:40 PM

Originally Posted by Trebuchet

Women shave about eight times the area anyhow. Who needs men?

Only because of un-endurable societal pressure. hammered down on them by the evil patriachy

Information Analyst · 15th January 2019, 03:49 PM

Originally Posted by TragicMonkey

The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.

All hipsters must die!

Information Analyst · 15th January 2019, 03:50 PM

Originally Posted by carlitos

Here's a working link to the BBC story.

https://www.bbc.com/news/newsbeat-46874617

Bah...!

alfaniner · 15th January 2019, 04:07 PM

Originally Posted by TragicMonkey

The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.

The push toward "manliness" is cutting directly into their bottom line. If guys grow and keep beards, they won't use razors as much. Oh, and if they can convince guys to shave other body parts, more sales!!!

Razors and toothbrushes are big business -- I'm often surprised at how much advertising goes into those products. I've never liked anything but the Gillette Atra for years -- simply two blades that do the job.

lobosrul5 · 15th January 2019, 04:51 PM

Originally Posted by cullennz

Only because of un-endurable societal pressure. hammered down on them by the evil patriachy

I mean Gillette did come up with the disposable razor, and then an ad campaign in the early 20th century that was basically underarm hair is gross.

https://www.bustle.com/articles/1370...airless-photos

Pterodactyl · 15th January 2019, 05:04 PM

Hm, I thought it was a nice ad.

Don't see what the fuss is about. Showing men standing up to sexual assault and bullying is a negative?

Mmmkay. I mean it's a little tacky to try and sell razors by latching on to the MeToo thing, but I don't think that's what the fuss is about.

rjh01 · 15th January 2019, 06:06 PM

Originally Posted by sir drinks-a-lot

I always look to the marketing departments of large personal care products corporations for moral guidance.

Originally Posted by lobosrul5

I get an entire month out of 1 Gillette Fusion. $30 for a 12 pack on Amazon for a year. I don't exactly like it when huge conglomerate for-profit manufacturers try to make it look like they care about <insert social issue>. OTOH I don't really care.

Actually organisations have been discussing social issues for years. This is one example of what I mean. In Australia we had a SSM debate and several organisations let their views be known. Or an organisation runs an ad that displays stereotypical role models. All shape society.

Organisations are part of society. They should influence what goes on in society. Hopefully for the better.

In short I believe that the Gillette ad is good in that it is promoting a good role model for men. Those that do not like the ad are in danger of supporting poor role models.

Comment on YouTube I agree with

Quote:

Travis Betts
How dare a company ask people to be decent human beings

Edit. I said above "They should influence..." Would also be true if I said "They do influence..."

Edit2

Another example of an organisation attempting to chance society. I guess they succeeded.

Originally Posted by lobosrul5

I mean Gillette did come up with the disposable razor, and then an ad campaign in the early 20th century that was basically underarm hair is gross.

https://www.bustle.com/articles/1370...airless-photos

Myriad · 15th January 2019, 06:09 PM

If Gillette's sponsorship of the New England Patriots hasn't resulted in massive boycotts, I don't think this will either.

applecorped · 15th January 2019, 06:14 PM

Dollar Shave Club y'all

That is the best men can get at putting the least amount of effort into something trivial

Travis · 15th January 2019, 06:17 PM

I like the ad and I've spent the last 24 hours screaming at anyone I find on social media that has issues with it. I unapologetically call them rapists until they block me. Because, seriously, if you have an issue with this advert you are a freaking rapist and no one will ever talk me out of that stance.

TragicMonkey · 15th January 2019, 06:26 PM

Originally Posted by Travis

I like the ad and I've spent the last 24 hours screaming at anyone I find on social media that has issues with it. I unapologetically call them rapists until they block me. Because, seriously, if you have an issue with this advert you are a freaking rapist and no one will ever talk me out of that stance.

Ah, the soothing calm of a perfectly reasonable reaction. *Nods encouragingly, while backing out of the room*

plague311 · 15th January 2019, 06:26 PM

Originally Posted by Travis

I like the ad and I've spent the last 24 hours screaming at anyone I find on social media that has issues with it. I unapologetically call them rapists until they block me. Because, seriously, if you have an issue with this advert you are a freaking rapist and no one will ever talk me out of that stance.

Seems reasonable.

Stout · 15th January 2019, 07:02 PM

Originally Posted by Travis

I like the ad and I've spent the last 24 hours screaming at anyone I find on social media that has issues with it. I unapologetically call them rapists until they block me. Because, seriously, if you have an issue with this advert you are a freaking rapist and no one will ever talk me out of that stance.

Wow, that's just woke AF

15th January 2019, 01:43 PM	#1
Information Analyst Philosopher Join Date: Jul 2009 Location: Besźel or Ul Qoma - not sure... Posts: 8,822	New Gillette advert enrages subset of customer base BBC News: Gillette faces backlash and boycott over '#MeToo advert' "A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable". Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them. The ad has been watched more than 2 million times on YouTube in 48 hours. It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time. Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda". "In less than two minutes you managed to alienate your biggest sales group for your products. Well done," wrote one angry viewer." One would think that razor users would chose their product on the basis of effectiveness, not ideology, but there you go... Potential conflicts of interest: None - I use an electric shaver.
	Last edited by Information Analyst; 15th January 2019 at 01:46 PM. Reason: Worked out how to do it myself. Yay!

15th January 2019, 01:44 PM	#2
cullennz Embarrasingly illiterate Join Date: Sep 2006 Posts: 14,605	Pretty dumb tbf
	__________________ I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000

15th January 2019, 02:02 PM	#3
Cain Straussian Join Date: May 2002 Location: Los Angeles Posts: 12,588	The people complaining are like the feminists they criticize: casting themselves as victims. One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the **? Is it true that men tend to be more violent than (say) women? Yes. Is it true that the vast majority of rapes are committed by men? Yes. Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine. The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say. Get a ***** grip.
	__________________ April 13th, 2018: Ranb: I can't think of anything useful you contributed to a thread in the last few years.

15th January 2019, 02:07 PM	#4
Diablo Muse Join Date: Mar 2018 Posts: 648	Maybe they're going the route of 'there ain't no such thing as bad publicity'.
Diablo Muse Join Date: Mar 2018 Posts: 648

15th January 2019, 02:12 PM	#5
Stankeye Thinker Join Date: Oct 2006 Posts: 245	Originally Posted by Cain The people complaining are like the feminists they criticize: casting themselves as victims. One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the **? Is it true that men tend to be more violent than (say) women? Yes. Is it true that the vast majority of rapes are committed by men? Yes. Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine. The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say. Get a ***** grip. Of course. Everyone misses church sermons so why not do them via adverts?
Stankeye Thinker Join Date: Oct 2006 Posts: 245

15th January 2019, 02:18 PM	#6
TragicMonkey Poisoned Waffles PITH Winner Join Date: Jun 2004 Location: Monkey Posts: 47,418	It's for a new Gillette line: Razor For Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very Sensitive Skin.
	__________________ You added nothing to that conversation, Barbara.

15th January 2019, 02:19 PM	#7
Cain Straussian Join Date: May 2002 Location: Los Angeles Posts: 12,588	Originally Posted by Stankeye Of course. Everyone misses church sermons so why not do them via adverts? Companies have gone with aspirational branding for decades. It takes a special kind of insecurity to complain about wanting to be better. Typical razor commercials have a guy who is 90% jaw, an insanely muscular physique (with nipples that can cut glass). I have no idea what the ** that has to do with shaving (unless they're trying to get you to shave your chest). But telling us to be more considerate of others -- that's a bridge too far. What a bunch of ******.
	__________________ April 13th, 2018: Ranb: I can't think of anything useful you contributed to a thread in the last few years.

15th January 2019, 02:21 PM	#8
Diablo Muse Join Date: Mar 2018 Posts: 648	Originally Posted by TragicMonkey It's for a new Gillette line: Razor For Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very, Very Sensitive Skin. You're 2 Very's short
Diablo Muse Join Date: Mar 2018 Posts: 648

15th January 2019, 02:27 PM	#9
cullennz Embarrasingly illiterate Join Date: Sep 2006 Posts: 14,605	Originally Posted by Cain The people complaining are like the feminists they criticize: casting themselves as victims. One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the **? Is it true that men tend to be more violent than (say) women? Yes. Is it true that the vast majority of rapes are committed by men? Yes. Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine. The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say. Get a ***** grip. Is it true that a we don't need a global razor company being preachy? Yes Is it true that the ad was always go to offend a majority of dudes? Yes It was always going to get people in a lather ...... It cuts deep ........ The ads a blunt instrument ............. Think it will turn out alright for them, but it was a close shave......... Boomtish!!! (My DVD of greatest hits is available)
	__________________ I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000

15th January 2019, 02:30 PM	#10
plague311 Great minds think... Join Date: Dec 2011 Location: North Dakota Posts: 4,853	Originally Posted by Cain Companies have gone with aspirational branding for decades. It takes a special kind of insecurity to complain about wanting to be better. Typical razor commercials have a guy who is 90% jaw, an insanely muscular physique (with nipples that can cut glass). I have no idea what the ** that has to do with shaving (unless they're trying to get you to shave your chest). But telling us to be more considerate of others -- that's a bridge too far. What a bunch of ******. I couldn't agree more. Nonetheless, comparing a 20-30 clip to a church sermon is ridiculous. If you don't like it just don't watch it.
	__________________ "All acts performed in the world begin in the imagination."--Barbara Grizzuti Harrison “There are times when the mind is dealt such a blow it hides itself in insanity. While this may not seem beneficial, it is. There are times when reality is nothing but pain, and to escape that pain the mind must leave reality behind.” - Patrick Rothfuss

15th January 2019, 02:34 PM	#11
phunk Illuminator Join Date: Aug 2007 Posts: 3,884	Originally Posted by cullennz Is it true that the ad was always go to offend a majority of dudes? Yes Is that true though? It's the internet we're talking about, 1% can be loud and whiny but that doesn't make it a majority.
phunk Illuminator Join Date: Aug 2007 Posts: 3,884

15th January 2019, 02:34 PM	#12
sir drinks-a-lot Illuminator Join Date: May 2004 Location: Cole Valley, CA Posts: 3,613	I always look to the marketing departments of large personal care products corporations for moral guidance.
	__________________ I drink to the general joy o' th' whole table. --William Shakespeare

15th January 2019, 02:35 PM	#13
Mumbles Philosopher Join Date: Dec 2008 Posts: 6,604	Just like Nike's Colin Kaepernick ad, these folks know their audience - this is designed to appeal to a specific group (it's women that buy these household items disproportionally, remember, and I've seen plenty say that they're buying Gillette from here on out - as well as quite a few men), and to enrage another group that they don't care for. If you see a few shots of guys being jerks - and then a bunch of guys breaking up fights, taking care of their daughters, and the notably effeminate checks commercial Terry Crews testifying in congress, and your reaction is sputtering anger...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. We've seen these freakouts with Nike and Keurig, didn't amount to much either time. Why should it be different this time? And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form. Me? I'll stick to the double-edge razor, those 12-blade contraptions give me razor bumps. And yeah, electric if I don't have time for that.
Mumbles Philosopher Join Date: Dec 2008 Posts: 6,604

15th January 2019, 02:43 PM	#14
pgwenthold Penultimate Amazing Join Date: Sep 2001 Posts: 17,704	Originally Posted by Mumbles Just like Nike's Colin Kaepernick ad, these folks know their audience - this is designed to appeal to a specific group (it's women that buy these household items disproportionally, remember, and I've seen plenty say that they're buying Gillette from here on out - as well as quite a few men), and to enrage another group that they don't care for. If you see a few shots of guys being jerks - and then a bunch of guys breaking up fights, taking care of their daughters, and the notably effeminate checks commercial Terry Crews testifying in congress, and your reaction is sputtering anger...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. We've seen these freakouts with Nike and Keurig, didn't amount to much either time. Why should it be different this time? And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form. Me? I'll stick to the double-edge razor, those 12-blade contraptions give me razor bumps. And yeah, electric if I don't have time for that. The original Mach III is the only razor I have ever used in my life that does not do bad things. I can't even use the next generation Mach IIIs - they hurt me. Before the Mach III came out, I described myself as shaving impaired. I couldn't shave without major blood (my wife still laughs at how I cut my ear shaving....). Since the Mach III? All is good.
	__________________ "As your friend, I have to be honest with you: I don't care about you or your problems" - Gidget, Secret Life of Pets

15th January 2019, 02:44 PM	#15
cullennz Embarrasingly illiterate Join Date: Sep 2006 Posts: 14,605	Originally Posted by pgwenthold The original Mach III is the only razor I have ever used in my life that does not do bad things. I can't even use the next generation Mach IIIs - they hurt me. Before the Mach III came out, I described myself as shaving impaired. I couldn't shave without major blood (my wife still laughs at how I cut my ear shaving....). Since the Mach III? All is good. Same as me pretty much. Help going from foam to gel as well tbf
	__________________ I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000

15th January 2019, 02:56 PM	#16
lobosrul5 Graduate Poster Join Date: Nov 2017 Posts: 1,524	I get an entire month out of 1 Gillette Fusion. $30 for a 12 pack on Amazon for a year. I don't exactly like it when huge conglomerate for-profit manufacturers try to make it look like they care about <insert social issue>. OTOH I don't really care.

15th January 2019, 02:59 PM	#17
The Norseman Meandering fecklessly Join Date: Dec 2008 Posts: 8,115	Originally Posted by Mumbles ...well they say when you throw a rock into a kennel, the dog that hollers is the one that got hit. Hahahaha! Have never heard that one before. Love it! I will say, however, that around here there are often dogs (especially big ones) which will angrily bark at their own echo. Quote: And just like the Nike ads, these are still ads - won't change their actual business practices in any way shape or form. This is a bullseye. I was just watching yesterday a Many Peters Youtube video with his wife on just this topic; this is all engineered precisely to generate some real or imagined controversy all including a phony non-apology simply to get more money. It's all about the bucks, after all.

15th January 2019, 03:03 PM	#18
TragicMonkey Poisoned Waffles PITH Winner Join Date: Jun 2004 Location: Monkey Posts: 47,418	The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant.
	__________________ You added nothing to that conversation, Barbara.

15th January 2019, 03:12 PM	#19
arthwollipot Observer of Phenomena Join Date: Feb 2005 Location: Location, Location Posts: 60,381	Annoying privileged man-children on the Internet? Priceless.

15th January 2019, 03:19 PM	#20
bluesjnr Professional Nemesis for Hire Join Date: Jun 2009 Location: Not where I should be. Posts: 5,846	Originally Posted by plague311 I couldn't agree more. Nonetheless, comparing a 20-30 clip to a church sermon is ridiculous. If you don't like it just don't watch it. How will I know if I don't like it if don't watch it?
	__________________ A baby smoking? That's child abuse - UncaYimmy Your avatar really cracked me up the first hundred or so times I saw it...Now, it gets on my nerves.. - Skeptical Greg

15th January 2019, 03:24 PM	#21
carlitos "más divertido" Join Date: Jul 2009 Posts: 19,299	Originally Posted by Information Analyst BBC News: Gillette faces backlash and boycott over '#MeToo advert' Here's a working link to the BBC story. https://www.bbc.com/news/newsbeat-46874617 on edit - apparently youtube has had a "dislike" button for like 9 years and I have never noticed.

15th January 2019, 03:25 PM	#23
Trebuchet Penultimate Amazing Join Date: Nov 2003 Location: The Great Northwet Posts: 20,051	Women shave about eight times the area anyhow. Who needs men?
	__________________ Cum catapultae proscribeantur tum soli proscripti catapultas habeant.

15th January 2019, 03:31 PM	#24
mgidm86 Philosopher Join Date: Jan 2003 Posts: 5,067	Originally Posted by sir drinks-a-lot I always look to the marketing departments of large personal care products corporations for moral guidance. Ya, Gillette - leading the fight against the masculine male, champions in the fight against misogyny....... Gillette razors for women Gillette's women's razors are not only sexist but they're also more expensive than the male versions. Nice going Gillette!
mgidm86 Philosopher Join Date: Jan 2003 Posts: 5,067	__________________ Franklin understands certain kickbacks you obtain unfairly are legal liabilities; however, a risky deed's almost never detrimental despite extra external pressures.

15th January 2019, 03:38 PM	#25
cullennz Embarrasingly illiterate Join Date: Sep 2006 Posts: 14,605	Originally Posted by TragicMonkey The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant. I'm so manly I just have to look at my stubble in the mirror and it just falls off in awe and fear.
	__________________ I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000

15th January 2019, 03:38 PM	#26
lobosrul5 Graduate Poster Join Date: Nov 2017 Posts: 1,524	Originally Posted by mgidm86 Ya, Gillette - leading the fight against the masculine male, champions in the fight against misogyny....... Gillette razors for women Gillette's women's razors are not only sexist but they're also more expensive than the male versions. Nice going Gillette! Why does market differentiation equate to misogyny? Your own link has an 18 pack for $12 BTW. Thats cheaper than men's razors.

15th January 2019, 03:38 PM	#27
baron Philosopher Join Date: Dec 2006 Posts: 8,431	Originally Posted by Cain The people complaining are like the feminists they criticize: casting themselves as victims. One of the up-voted commenters complains that the ad's saying all men are violent rapists. What the **? Is it true that men tend to be more violent than (say) women? Yes. Is it true that the vast majority of rapes are committed by men? Yes. Is it true the vast majority of men will never rape or violently attack anyone? Yes. So their customer base should be fine. The ad's saying that when boys are punching each other, tell them to stop. Street harassment is not OK. In a meeting, be aware that it's presumptuous to explain what a woman's "really" trying to say. Get a *** grip. Have people lost their mind? It's an advert for a ***** razor!!!
baron Philosopher Join Date: Dec 2006 Posts: 8,431	__________________ "I don't think I'm getting the most out of my computer. I turn it on... and use it as a light." - Harry Hill

15th January 2019, 03:40 PM	#28
cullennz Embarrasingly illiterate Join Date: Sep 2006 Posts: 14,605	Originally Posted by Trebuchet Women shave about eight times the area anyhow. Who needs men? Only because of un-endurable societal pressure. hammered down on them by the evil patriachy
	__________________ I generally oppose gun control, but I support the ban on assault weapons and I support a slightly longer waiting period to purchase a gun. With today’s Internet technology we should be able to tell within 72-hours if a potential gun owner has a record. Source: The America We Deserve, by Donald Trump, p.102 , Jul 2, 2000

15th January 2019, 03:49 PM	#29
Information Analyst Philosopher Join Date: Jul 2009 Location: Besźel or Ul Qoma - not sure... Posts: 8,822	Originally Posted by TragicMonkey The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant. All hipsters must die!

15th January 2019, 03:50 PM	#30
Information Analyst Philosopher Join Date: Jul 2009 Location: Besźel or Ul Qoma - not sure... Posts: 8,822	Originally Posted by carlitos Here's a working link to the BBC story. https://www.bbc.com/news/newsbeat-46874617 Bah...!

15th January 2019, 04:07 PM	#31
alfaniner Penultimate Amazing Join Date: Aug 2001 Posts: 19,267	Originally Posted by TragicMonkey The manliest men wouldn't be shaving anyway, they'd be growing beards lush and rampant. The push toward "manliness" is cutting directly into their bottom line. If guys grow and keep beards, they won't use razors as much. Oh, and if they can convince guys to shave other body parts, more sales!!! Razors and toothbrushes are big business -- I'm often surprised at how much advertising goes into those products. I've never liked anything but the Gillette Atra for years -- simply two blades that do the job.
	__________________ Science is self-correcting. Woo is self-contradicting.

15th January 2019, 04:51 PM	#32
lobosrul5 Graduate Poster Join Date: Nov 2017 Posts: 1,524	Originally Posted by cullennz Only because of un-endurable societal pressure. hammered down on them by the evil patriachy I mean Gillette did come up with the disposable razor, and then an ad campaign in the early 20th century that was basically underarm hair is gross. https://www.bustle.com/articles/1370...airless-photos

15th January 2019, 05:04 PM	#33
Pterodactyl Graduate Poster Join Date: Dec 2013 Posts: 1,069	Hm, I thought it was a nice ad. Don't see what the fuss is about. Showing men standing up to sexual assault and bullying is a negative? Mmmkay. I mean it's a little tacky to try and sell razors by latching on to the MeToo thing, but I don't think that's what the fuss is about.

15th January 2019, 06:06 PM	#34
rjh01 Gentleman of leisure Tagger Join Date: May 2005 Location: Flying around in the sky Posts: 24,320	Originally Posted by sir drinks-a-lot I always look to the marketing departments of large personal care products corporations for moral guidance. Originally Posted by lobosrul5 I get an entire month out of 1 Gillette Fusion. $30 for a 12 pack on Amazon for a year. I don't exactly like it when huge conglomerate for-profit manufacturers try to make it look like they care about <insert social issue>. OTOH I don't really care. Actually organisations have been discussing social issues for years. This is one example of what I mean. In Australia we had a SSM debate and several organisations let their views be known. Or an organisation runs an ad that displays stereotypical role models. All shape society. Organisations are part of society. They should influence what goes on in society. Hopefully for the better. In short I believe that the Gillette ad is good in that it is promoting a good role model for men. Those that do not like the ad are in danger of supporting poor role models. Comment on YouTube I agree with Quote: Travis Betts How dare a company ask people to be decent human beings Edit. I said above "They should influence..." Would also be true if I said "They do influence..." Edit2 Another example of an organisation attempting to chance society. I guess they succeeded. Originally Posted by lobosrul5 I mean Gillette did come up with the disposable razor, and then an ad campaign in the early 20th century that was basically underarm hair is gross. https://www.bustle.com/articles/1370...airless-photos
	__________________ This signature is for rent. Last edited by rjh01; 15th January 2019 at 07:24 PM.

15th January 2019, 06:09 PM	#35
Myriad Hyperthetical Join Date: Nov 2006 Location: A pocket paradise between the sewage treatment plant and the railroad Posts: 14,509	If Gillette's sponsorship of the New England Patriots hasn't resulted in massive boycotts, I don't think this will either.
	__________________ A zømbie once bit my sister...

15th January 2019, 06:14 PM	#36
applecorped Rotten to the Core Join Date: Mar 2008 Posts: 18,909	Dollar Shave Club y'all That is the best men can get at putting the least amount of effort into something trivial
	__________________ All You Need Is Love.