Sorry to leave "The" off your handle.
No problem...
Narratives don't rely on complicated explanations, in fact you want messaging to be the opposite.
You're right, but in this case the Democratic Party needs to shift the deeply held notion that the Death Tax is bad.
All one need say is, the double tax claim is a lie, the assets were not taxed before.
It's a lie that a large proportion of the US electorate believes is true - even if they don't really understand about capital gains or inheritance tax. IMO those are the most difficult beliefs to shift because they've been created from nothing and don't require evidence to support.
It would be like trying to persuade someone to change religion based on a single, snappy catch phrase.
And, only a handful of small family businesses or family farms are impacted by the estate tax.
This is a windfall for rich kids, pure and simple.[/QUOTE]
Factually true but that seems not to matter. In the US at least, it seems that being wealthy is something to be proud about and something to aspire to be (as opposed to, say, the UK where ostentatious wealth, and naked ambition is still frowned upon). Those 99% of people who have no risk of incurring inheritance taxes still think that there's a chance that they might.
The issue of inheritance taxes also seem to be very emotional. Here in the UK there's a similar discussion going on. Because of soaring house prices and the comparatively low threshold for inheritance taxes, a large single digit percentage of estates are now paying inheritance taxes.
The rhetoric on the anti- side is that people should be able to pass their houses onto their children without having to pay inheritance taxes. I find this argument disingenuous. If you've incurred inheritance taxes then it's likely that your family has already enjoyed the benefits of growing up in the top quintile. The image presented is of an elderly person passing on the "family home" to their child so that the grandchildren will have a place to grow up and remember gran/granddad fondly.
The likely truth is that the people doing the inheriting are in their 50's or 60's and already (a) comfortably off or (b) have ****** up their life and a slew of money will only help them **** it up better. It's likely that the house will be sold because all the children have their own houses (and associated mortgages) and no one sibling can afford to buy out the others.
The grandchildren are already in their 20's or 30's so all that's going to happen is that gran/granddad's house will go to fund the deposits on their own first homes pricing them out of the range of the rest.
There also seems to be a deep emotional resistance to inheritance taxes which IMO cannot easily be overcome by a simple slogan or catch phrase.
Those are the messages. Who cares how many people don't understand capital gains? Those messages are truthful, unlike the counter messages which are out-right lies.
So ?
It seems that truth has little or no place in contemporary US (or UK) politics and people would rather believe a lie which aligns to their preconceived notions than a truth which challenges them.
Note: Inheritance tax is one of those things where this forum has caused me to perform a complete 180. I used to think that it was a bad thing but Darat in particular has persuaded me that the ability to inherit is one of those things most likely to make inequality worse.